What to do
Create a welcome email.
How to do it
Use one of the templates from your email service provider. Keep the design really simple, and make the type no smaller than 14 pt. Keep your writing simple: Write like you talk.
See my resource page on how to create welcome emails.
Time to do it
Why do it
Your welcome email will get read more than any email you’ll EVER send. If you really want your subscribers to read or do something, put it in this email.
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