Welcome to my freelance content creator portfolio. Over the years I’ve written, recorded, or researched an enormous amount of content for B2B SaaS companies, email marketing service providers, content marketing software companies, marketing automation companies, SEO tools, content curation tools, and many other digital marketing businesses.

Some of the best and most visible content I’ve created is ghostwritten, like the content marketing column I used to ghostwrite for Forbes or the adtech blog posts and whitepapers I’ve written for a premiere advertising service. That all has to stay private, but here’s everything else:


I’ve published over a million words worth of blog posts as a freelance content creator over the last decade. Most of my content writing portfolio is actually blog posts, though I enjoy working in other content formats.

B2B content marketing blog posts published on the KoMarketing blog
Posts published on the Whatagraph marketing analytics blog
Posts published on the AdStage advertising and marketing analytics blog
Posts published on the Scoop.It content marketing blog
Posts published on the Act-On Software blog
Posts published on the NiftyImages blog
Posts published on the StickerMule blog
Posts published on the GetResponse blog
Posts published on the Campaign Monitor blog
A guest post I wrote for the CoSchedule blog that was reprinted on the Raven Tools blog


– I won a Hermes Gold Creative Award for Blogging for my Act-On post, How to Pick the Best Person to Run Your Social Media”.

–  I won second place in the Lead Generation category of the 2020 B2B Marketing Zone MVP Awards for my blog post, How to Use Instagram Stories for B2B Lead Generation.

– The official Google Analytics Twitter account has shared two of the posts I’ve written about Google Analytics.

google analytics' official account shares my blog postsone of my biggest wins as a freelance content creator: The official Google Analytics account shares my content


“How to Write Headlines That Get 59X More Results” presented at the Growth Europe Summit

“How To Write Emails That Make People Click” presented at the OMLIVE Online Marketing Summit

Slides from a panel-style webinar, “Master Class: Advanced Content Marketing Strategy for 2017” with ScribbleLive, Matt Heinz, Juntae DeLane and me

How To Create Amazing Mobile Emails presented for Pinpointe Email Marketing

How To Create Email Campaigns That Get More Opens, Clicks and Sales presented for Pinpointe Email Marketing

How to Get Personal With B2B Email Marketing presented for Pinpointe Email Marketing

Feedback from the Pinpointe webinars:
“All the great information. I did 48 screen shots to be sure and capture the information. Actually, this was the BEST webinar I have attended in several years. Pam has the perfect voice and cadence as a presenter.”
“Every slide had solid content. No sales pitch — 100% learning.”
“Very informative and easy to understand.”
“High information content that was well paced and presented.” 


The 2018 Freelance Writers’ Survey

This 35-question survey of 1,300 freelance writers unearthed some surprising things about how much freelance writers earn, how they find work, how they do their work, and how they manage their businesses.

Because I gathered so many responses, I was able to see the differences between freelancers who earn $45+ per hour and the freelancers who earn less than $15 per hour.

How 300 Retailers Use Email Marketing

This was a six-month research study of over two dozen different aspects of ecommerce email marketing. I documented everything from where these companies put the opt-in forms on their pages to how often they sent emails to how they handled unsubscribes.


50 Ways to Build Your Email List

This email marketing book was published back in 2013. To date it’s sold over 4774 copies (!) and garnered 51 4.5-star reviews. The book breaks email list building into six core strategies:

– Optimize the opt-in box
– Use social media
– Leverage other websites and search
– Use offline marketing
– Create great emails
– Minimize unsubscribes


an ebook from my content creator portfolioFor Act-On Software: How to Create a Successful Email Newsletter

For Act-On Software: How to Use Hashtags for Social Media

For Content Wonk: 115 Ideas for Emails, Blog Posts, Videos, Webinars, Ebooks and Lead Magnets

an ebook from my freelance writing portfolioFor Lulu Press: Lulu-Marketing-Your-Book-For-Holiday-Sales


Including an email sales letter sequence written for a weight loss product, an email newsletter written for a national hardware store chain, an email welcome series for a photographer, and an email for a device that helps people find their lost phones.


Including landing pages for an ebook, a lead magnet, a webinar registration page, a landing page for a consultant’s services, and the landing page for an electronic gadget.


Sales letters for two online courses, plus a sales letter for a consultant’s coaching service. 

Script written for a contractor that specialized in “aging in place” renovations.


Three unusually successful direct mail copywriting pieces I wrote for a national hardware store chain. A brochure and mailer I wrote for my own craft business, The Original Christmas Gift. Six product descriptions I wrote for the book catalog, A Common Reader.

Would you like to learn how to create your own content creator portfolio? Then see my blog post about how to get your first content writing samples or learn more about my freelance content writing course.