Welcome to my freelance content creator portfolio. Over the years I’ve written, recorded, or researched an enormous amount of content for B2B SaaS companies, email marketing service providers, content marketing software companies, marketing automation companies, SEO tools, content curation tools, and many other digital marketing businesses.
Some of the best and most visible content I’ve created is ghostwritten, like the content marketing column I used to ghostwrite for Forbes or the adtech blog posts and whitepapers I’ve written for a premiere advertising service. That all has to stay private, but here’s everything else:
I’ve published over a million words worth of blog posts as a freelance content creator over the last decade. Most of my content writing portfolio is actually blog posts, though I enjoy working in other content formats.
B2B content marketing blog posts published on the KoMarketing blog
BLOGGING AWARDS & ACCOLADES
– I won second place in the Lead Generation category of the 2020 B2B Marketing Zone MVP Awards for my blog post, How to Use Instagram Stories for B2B Lead Generation.
– The official Google Analytics Twitter account has shared two of the posts I’ve written about Google Analytics.
“How to Write Headlines That Get 59X More Results” presented at the Growth Europe Summit
“How To Write Emails That Make People Click” presented at the OMLIVE Online Marketing Summit
Slides from a panel-style webinar, “Master Class: Advanced Content Marketing Strategy for 2017” with ScribbleLive, Matt Heinz, Juntae DeLane and me
How To Create Amazing Mobile Emails presented for Pinpointe Email Marketing
How To Create Email Campaigns That Get More Opens, Clicks and Sales presented for Pinpointe Email Marketing
How to Get Personal With B2B Email Marketing presented for Pinpointe Email Marketing
Feedback from the Pinpointe webinars:
RESEARCH STUDIES / SURVEYS
The 2018 Freelance Writers’ Survey
This 35-question survey of 1,300 freelance writers unearthed some surprising things about how much freelance writers earn, how they find work, how they do their work, and how they manage their businesses.
Because I gathered so many responses, I was able to see the differences between freelancers who earn $45+ per hour and the freelancers who earn less than $15 per hour.
This was a six-month research study of over two dozen different aspects of ecommerce email marketing. I documented everything from where these companies put the opt-in forms on their pages to how often they sent emails to how they handled unsubscribes.
This email marketing book was published back in 2013. To date it’s sold over 4774 copies (!) and garnered 51 4.5-star reviews. The book breaks email list building into six core strategies:
– Optimize the opt-in box
EBOOKS AND LEAD MAGNETS
For Act-On Software: How to Create a Successful Email Newsletter
For Act-On Software: How to Use Hashtags for Social Media
For Lulu Press: Lulu-Marketing-Your-Book-For-Holiday-Sales
Including an email sales letter sequence written for a weight loss product, an email newsletter written for a national hardware store chain, an email welcome series for a photographer, and an email for a device that helps people find their lost phones.
Including landing pages for an ebook, a lead magnet, a webinar registration page, a landing page for a consultant’s services, and the landing page for an electronic gadget.
SALES LETTERS AND SCRIPTS
Sales letters for two online courses, plus a sales letter for a consultant’s coaching service.
Script written for a contractor that specialized in “aging in place” renovations.
Three unusually successful direct mail copywriting pieces I wrote for a national hardware store chain. A brochure and mailer I wrote for my own craft business, The Original Christmas Gift. Six product descriptions I wrote for the book catalog, A Common Reader.
Would you like to learn how to create your own content creator portfolio? Then see my blog post about how to get your first content writing samples or learn more about my freelance content writing course.