What to do

Add a link to your best opt-in page to your Instagram bio.

How to do it

Almost just like Twitter: Use a URL shortener like Bit.ly to save space. Include a compelling call to action.

Time to do it

Less than an hour.

Why do it

More traffic to your site, and more subscribers. If you are going to pitch your list on Instagram, make sure your emails have great photos. And if you do have great photos, it might be just fine to have your email updates be mostly photos with just a few captions.

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