What to do

Add an opt-in form to the top and bottom of every page on your site.

How to do it

Create the opt-in form for the top of your page first. Get it to look just right, then copy it, edit it a wee bit, and put the revised version into the footer of your site. This saves time.

Resources

MailChimp’s tutorial on how to create opt-in forms
AWeber’s tutorial on how to create opt-in forms
GetResponse’s tutorial on how to create opt-in forms
Constant Contact’s tutorial on how to create opt-in forms
MadMimi’s tutorial on how to create opt-in forms

Time to do it

40 minutes for the first form, 20 minutes for the second form.

Why do it

You can’t get more subscribers if they don’t have a way to sign up.

Adding a form to the footer will get you about 20% more subscribers than you otherwise would have gotten.

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