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Transcript of How to Write a Blog Post – Pomodoro 4 Video Tutorial

Hello everyone. I have finished my fourth pomodoro for this article blog post and I’m pretty much declaring it done. Actually, what I will do my one last step for this now that I’ve — as you can see, I added the pictures, added the captions. I have read it through, out loud, to myself again and I did a ton of editing as well. I edited a lot more sentences and just polished it and buffed it and tried to make it flow and sound as good as possible. I took out a couple phrases that might have been mildly offensive to people. I used the word “corporate speak” at one point in here and I thought that my client might not like that. So I took that out.

Just buffed it and polished it. It looks pretty good. Frankly, before I send it, before I would publish it, I would probably go off and do something completely unrelated. Either help a client or just do something and kind of let it gel in my head, is basically what I’m doing, and then come back to it in about an hour later, once again, read it out loud and, again, worry over it, correct a couple sentences, tighten up the phrasing. Just again, run it through process one more time and then I’ll send it to the client.

I try to make these as perfect as possible. So that’s what I do. This is pretty much done and that’s the process. It only took four pomodoros to pull this off, which is really cool. It’s got a nice length to it. I think it will be really useful. I guess I’m happier with than I was in the last video that I made about this. Again, you’ll noticed I massaged the title a little bit, just for “7 StoryTelling Techniques and How to Apply Them –,” almost could kill that “For Small Businesses.” I had not thought about that.

While I go off and do something else, I’m going to ponder whether I want to do that or not. I think I am going to do that because with the “For Small Businesses,” it runs a little long. I guess it’s about 10 or 11 words. That’s not a problem but it’s a little bit longer usually than what I publish for this. Given this audience, they’re already small businesses and I’ve found that, actually, there’s a real thing with small businesses. They don’t like to be referred to as small businesses unless they’re solopreneurs or really tiny businesses.

By the way we define small businesses, is anything under 500 million a year or something. So there are a lot of businesses that are technically are small businesses but they don’t like being called small business because, really in their mind, their business is anything but small. It’s got a lot of moving parts. It’s expensive. There’s a lot to do with their “small business.” Their small business feels like a very big business to them. That’s just one thing I’ve learned over the years as being a copywriter for small businesses is they don’t really feel small. The tiny ones feel small, but there’s a big gap in businesses between those grossing 500 million a year and your neighbor’s at home business, where they’re making hopefully 100 to 200 thousand dollar in sales a year to be able to net out a profit that they can live on. There’s a big gap between that. Depending on who I’m talking to, “small business” can either be something that appeals to them or something that insults them.

That’s enough talk about that little thing. Again, that’s writing for your audience and really knowing what makes them click, what they like, what they don’t like, how they don’t want to be referred to as. That really will help a lot in your marketing and your content because there are some buzzwords that people just don’t care for.

Enough about that. I’m going to close this out and the next thing we are going to do is I’m going to pace this into WordPress and I’m going to walk through an example of what I would do to optimize this in WordPress if I were publishing it on my own site.

So that’s where we’ll go next. Take care, have fun. I hope this was helpful. Bye.